Kenyan Premier League giants Gor Mahia have accepted a reduction of their sponsorship package with Bet firm Betsafe.
Gor Mahia through chairman Ambrose Rachier said that the move was necessitated by the effect brought about by Covid-19 and some external challenges.
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For a long time now the betting industry has encountered a backdrop of external challenges. This includes the Covid-19 pandemic, a ban on mainstream advertising, and fans not being allowed to the stadia.; these factors have negatively affected our sponsor Betsafe,” noted part of the letter sent to newsrooms by Rachier.
“For these reasons, together with our sponsors and partners, we have had intense discussions and we are happy to announce, that in the interest of the fans, our players, and the sustenance of our league activities, we have reached a mutual agreement with Betsafe on a minor reduction in the sponsorship fee looking over the three seasons.”
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The club however confirmed that their sponsors had shown their commitment to the deal by making an advanced payment even though they were coy on how much their sponsors will provide.
“Furthermore our sponsors Betsafe have gone a step further and have made an advanced payment even before the second season starts as a strong gesture of the long-term commitment to supporting the club’s activities,” the letter noted.
The earlier deal by Betsafe to Gor Mahia, signed in June 2020, would see the Betting firm pump a total of KES 55M to the KPL giants each year.
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