Pepeta Kenya won the Sports Creator of the year award at the Bloggers Association of Kenya (BAKE) Awards ceremony held on December 13, 2025, at Baraza Media Lab.
Under the theme “Reclaiming Our Digital Space”, the awards celebrated the creativity and impactful contributions of Kenyan content creators.
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For the first time in the Awards history, the top honour, the Creator of the Year award, was shared by The JoyRide Podcast and Sarah Njoroge, marking a tie in the most competitive category. Sarah Njoroge also won in the Agricultural Creator category.
Other BAKE Awards 2025 winners include Tech Trends (Best Technology Creator), Beyond the Trails Kenya (Best Environmental Creator), Nairobi Lifestyle (Best New Creator), Daily Trends (Best Topical Creator), Teacher Tabby Wothaya (Best Education Creator), African Watch (Best Travel Creator), and Mary M. Munene (Best Religious/Spirituality Creator).
Speaking during the ceremony, BAKE Chairman Kennedy Kachwanya said, “The standard of Kenyan digital content has not just risen; it has established a new benchmark for excellence.”
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“We extend our deepest gratitude to Absa Bank Kenya, UNESCO Kenya, KICTANET, Media Council of Kenya, and Baraza Media Lab for their close partnership with Kenyan content creators.”
Seline Awour, Head of Digital Marketing at Absa Kenya, echoed this appreciation: “Great to see a platform like BAKE Awards, which recognizes the great work by content creators. I know it is not an easy job doing what you do, constantly serving your audience with the new content. I sit in the digital marketing space, and I understand what it takes to do what you do. Thank you for giving your best in the digital world and see you again next year.”
The Bloggers Association of Kenya (BAKE) is an organization that promotes content creation, digital publishing, and free expression in Kenya. The BAKE Awards were established to recognize and celebrate the best of Kenyan digital content creators across various platforms.
Full list of BAKE Awards 2025 Winners
• Technology Creator: Tech Trends
• Photography Creator: Mwarv
• Creative Writing Creator: Eva Mwangi
• Business Creator: Kenyan Wallstreet
• Food Creator: Boina
• Environmental Creator: Beyond the Trails Kenya
• Fashion and Style Creator: Brian Babu
• Agricultural Creator: Sarah Njoroge
• New Creator: Nairobi Lifestyle
• Corporate Creator: FatBoy Animations
• Topical Creator: Daily Trends
• Sports Creator: Pepeta
• Entertainment Creator: Buzz Central
• Education Creator: Teacher Tabby Wothaya
• Travel Creator: African Watch
• Public Health Creator: Healthwise
• County Creator: Simply Apondi
• Religious or Spirituality Creator: Mary M. Munene
• Lifestyle Creator: Nairobi Lifestyle
• Video Creator: Buzz Central Kenya
• Audio Creator: Mic Cheque Podcast
• Social Issues and Active Citizenship Creator: Mtaani Radio
• Creator of the Year: Sarah Njoroge
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 Awards ceremony held on December 13, 2025, at Baraza Media Lab.){kind=link}