Kenya’s Premier sports betting provider, M-Bet, has announced a partnership with Spanish top tier league-The Laliga.


According to Daniel Fisher, the CEO of M-Bet, the collaboration which will run for three years, is aimed to inspire passionate and hardworking African talents who have aspirations of playing in Laliga.


“Through this collaboration we aim to inspire passionate and hard-working African talents who aspire to play in one of the preeminent leagues of the world – LaLiga. This agreement will greatly enhance our ability to develop local talent, bringing players and fans alike closer to legends and ambassadors from Africa who have played in LaLiga,” Fisher said.


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M-Bet’s exciting journey in supporting local Football began 2 years ago in Tanzania, when it entered into a sponsorship agreement to partner with Kinondoni Municipal Council Football Club (KMC FC) in the Tanzania Premier League.


La Liga is one of the world’s best and most popular leagues in the world of football today and currently one of the most watched leagues on the African continent with viewing options available on Super Sports and Startimes among others.


The body had a partnership with the Kenyan Premier League and it remains to be seen if the same will be in place for the upcoming FKF Premier League.


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