Betting firm Mozzart Bet Kenya Limited has breathed a new lease of life into the National Super League (NSL), injecting more than Ksh 20 million into the country’s second tier of football.
The betting giant has teamed up with ambitious clubs that share its vision of progress, supporting their activities in the 2025/2026 campaign as they chase promotion to the top flight of Kenyan football.
Also Read: Cheza Dimba: Gomboto, Kajembe Crowned Kwale Champions
Among the beneficiaries of this groundbreaking partnership are 3K FC from Embu, Migori Youth from the Kenya-Tanzania border, and Kisumu All Stars from the lakeside city of Kisumu.
Under the deal, Mozzart Bet will sponsor each club to the tune of Ksh 5 million, while also committing an additional Ksh 1 million for club merchandise over the next year.
The clubs will don Mozzart Bet and Mozzart Sport-branded jerseys, while the company’s marketing material will be visible across match venues. This partnership comes as a lifeline for the NSL, which has struggled to attract meaningful sponsorship since the exit of Bamba Sport in 2019.
Also Read: Dogo opens Koge account against Harambee Starlets teammates
By the time Mozzart made its entry, only five clubs in the league had a stable income source, with the rest relying on fans and well-wishers just to honour fixtures.
The lack of financial stability has long cast doubts on the professionalism of the league over the years. But now with Mozzart’s arrival, the number of financially stable clubs will now skyrocket to nine.
For 3K FC, the sponsorship is historic, since their inception, the Embu-based side has never had a sponsor to its name.
The club which plays their home games at Moi Stadium, Embu, are starting their second NSL season after earning promotion as champions of the FKF Division One in 2023/2024. The club, known for attracting large crowds, averages more than 5,000 fans per match.
Assistant coach Moses Munene, who has been with the club since its inception as a player before transitioning to the technical bench, described the partnership as transformational.
“This is a massive boost for the team and the players. For the very first time, our players will be on a payroll. The community will rally behind us in every match, which spells good times for the club and Mozzart. Our ultimate goal is promotion,” Munene said.
Kisumu All Stars, popularly known as Otenga, have perhaps felt the pinch of lost sponsorship the most. Based at Moi Stadium, Kisumu, the Eagles saw two promising seasons collapse after the County Government of Kisumu pulled its support.
The club, once on the verge of promotion in 2023/2024 and the 2024/2025, was forced to dish out walkovers that derailed its campaign. Team Manager Rashid Ochieng believes Mozzart’s backing is the missing piece in their pursuit of a serious title challenge.
Also Read: CAFCL: Bajaber misses Simba SC travelling squad to Botswana
Migori Youth have also benefited from the partnership. Both clubs are regarded as custodians of the second tier, having spent over eight seasons each without making the leap to the Premier League.
Migori Youth, who will shift from Migori Stadium to Awendo Green Stadium this season, are set to embark on their tenth NSL campaign. For them, Mozzart’s sponsorship is a first too.
The Mozzart sponsorship promises to breathe new life into the NSL, enhancing competition, improving professionalism, and fostering talent development.
More importantly, it raises hopes that other sponsors may finally be encouraged to invest in a league that has long been starved of financial support.
Also Read: Matano bullish ahead of KCB faceoff
, injecting more than Ksh 20million){kind=link}