SportPesa is a sports betting and entertainment company that started in Kenya in 2014 by MP Ronald Kaauri.
They have a license from the Kenya Betting Control and Licensing Board (BCLB) and are operated by Milestone Games LTD.
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Like any other business, their ride hasn’t been rosy. They exited the market in 2019 but relaunched in October 2020 where they have become one of the serious bookmakers not only in Kenya but the East Africa region.
Markets.
Apart from East Africa, Sportpesa has expanded to countries like South Africa, the UK, and Italy (though in some markets their operations have stopped or paused).
Registering a Sportpesa Account
There are two ways one can achieve this. Through SMS and via Web
Through SMS
1. Send”Game” to 79079. You will receive a confirmation message with a link directing you to read the Terms and Conditions on SportPesa.
2. Once you have read and understood the Terms and Conditions, send “Accept” to 79079 to finish registration.
3. After you send “Accept” to 79079, you will receive a confirmation message providing you with a username, which is your phone number, a 4 digit Pin number and a Pay bill number.
Via Web
1. Please visit ke.sportpesa.com and click on the “Register Now!” link on the top RIGHT corner of the website.
2. Please read the Terms and Conditions and fill in all the Fields and click the “Get Registration Code” button or alternatively
3. Fill in your Phone Number and the Registration Code SENT TO YOUR MOBILE NO. and click the “Finish Complete” button
4. A confirmation Message appears, which confirms your successful registration
Deposit Methods
1. SportPesa supports convenient payment methods through mobile money services:
2. M-Pesa deposits using Paybill numbers 955100 or 5212121 with phone number as account number
3. Airtel Money deposits via USSD by dialing *334# and following prompts
4. Direct deposits through the account dashboard by clicking ‘Deposit’ and confirming with M-Pesa or Airtel Money PIN
Withdrawal
1. Withdrawals processed by selecting ‘Withdraw’, choosing preferred method, and entering mobile number
2. The minimum withdrawal amount is KSH 50, and all transactions process instantly without fees. Both deposit and withdrawal options support M-Pesa and Airtel Money for seamless fund management.
Sports Betting Markets Available
The bookmaker covers a diverse range of sports including football, basketball, rugby, athletics, and eSports, with representation from over 20 countries. Football dominates the platform as the most featured sport, with organized sections that include popular games, top 5 leagues, country filters, and upcoming games to help bettors navigate the extensive options.
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Casino and Aviator
SportPesa goes beyond sports betting with a full casino section that includes the popular Aviator crash game. Aviator has become a top pick among users who enjoy fast, high-stakes decisions in a multiplayer setup.
Live Betting
Live betting functionality allows users to place wagers on ongoing matches, though SportPesa does not offer live streaming services for sports events.
Cashout Option
One standout feature is the cashout option, which allows users to close bets before games conclude. This feature helps bettors secure winnings when ahead or minimize losses when bets appear unlikely to succeed.
Promotions and Bonuses
The bookmaker does not offer a welcome bonus for new Kenyan bettors, which puts it at a disadvantage compared to competitors who typically attract new customers with sign-up incentives.
Ongoing Promotions
The platform compensates for the lack of a welcome bonus through several ongoing promotions. SportPesa offers a 100% Multibet Bonus on returns for accumulator bets containing at least 3 selections. The bonus percentage increases progressively with additional selections, reaching the maximum 100% bonus for bets with 50 selections.
Aviator players can benefit from the KSH 500 Daily Rain of Free Bet Offer, which is awarded to the first player who claims it through the live chat feature each day.
Jackpot Offers
SportPesa’s strongest promotional feature lies in its extensive jackpot portfolio. The platform features over 5 football jackpots with prize pools updated daily or weekly, offering rewards worth millions of Kenyan Shillings.
The flagship Mega Jackpot Pro 17 offers the largest prize at KSH 424,660,618 which was won this month by Bonnie Kamau for 17 correct predictions, with bonus payouts available for 14, 15, or 16 correct predictions. Other major jackpots include Mega Jackpot Pro 16 (KSH 111,243,007), Pro 15 (KSH 81,690,284), and Pro 14 (KSH 64,522,924). Even partial success on these jackpots can yield substantial payouts of hundreds of thousands of Kenyan Shillings.
Sponsorships
Locally, in the football scene, the bookmaker are the main sponsors for Gor Mahia, Shabana FC and Murang’a Seal all who ply their trade in the FKF Premier League. Apart from the top football teams, CEO Karauri, who is an MP for Kasarani, has seen his brand sponsor grassroot teams in his constituency with the likes of Victors Faith FC, Mwiki United, Ruai United, Kasarani FC, Maaji Mazuri FC, and Ruai Starlets (women’s team) receiving a KSh 5 million sponsorship package including kits.
In the region, they are the main sponsors of Tanzania heavyweights Yanga SC and have a three year deal with the Kenya National Rugby team (Shujaa).
Frequently Asked Questions
How do I contact Sportpesa? The bookmaker can be contacted through the Customer support which is available through multiple channels including phone numbers 0755079079 and 0709079079, email at care@ke.sportpesa.com, and social media platforms such as Facebook, Instagram, and X.
How do I reset my login credentials? Users experiencing login difficulties can reset their credentials through the platform’s password recovery feature. The process typically involves clicking the “Forgot Password” link on the login page and following the verification steps sent to the registered email or phone number.
How do I participate in the SportPesa Jackpot? Participation in the Jackpot requires making predictions on a specified number of matches, typically ranging from 14 to 17 games depending on the particular jackpot offering. Players must correctly predict the outcomes of all specified matches to win the jackpot prize.
What payment methods does SportPesa accept? It accepts M-Pesa and Airtel Money for both deposits and withdrawals. The platform processes payouts within approximately 15 minutes.
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