Sports Principal Secretary Elijah Mwangi says Kenya stands to gain significant economic and international exposure from the historic Bayern Munich versus Ajax Amsterdam match scheduled for January 5, 2027, at the Raila Odinga International Stadium in Nairobi.
Mwangi believes the encounter will provide an opportunity to showcase Kenya to millions of football fans worldwide while boosting tourism and strengthening the country’s global sporting profile ahead of the 2027 Africa Cup of Nations (AFCON).
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He noted that the global popularity of the two European giants would help market Kenya through their extensive digital platforms.
The PS also credited the completion of Talanta Sports City with helping the country secure the high-profile fixture, describing it as an opportunity to demonstrate Kenya’s ability to host world-class sporting events.
Bayern Munich boasts over 200 million social media followers, with its platforms recording 1.1 billion interactions and 15 billion video views during the 2025/26 season.
The match will also be historic for Ajax, whose senior team is set to play its first official fixture on African soil.
Kenya hopes to use the occasion as a major stepping stone towards hosting AFCON 2027 alongside Uganda and Tanzania.
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